How did you use media technologies in the construction and research, planning and evaluation stages?

During the research for our music video we looked at artists such as Evanescence to inspire us to create a similar video to hers. Through using sites such as YouTube we found other videos like Kelly Clarkson’s Because of You which also inspired us. We looked at these artists’ blogs and websites too so we could gain an idea of what ours should look like. Also Christina Perri herself has a website which we found very helpful as we took photo ideas and used them with our own actress.

In order to undertake some research we had done some analysis on existing music videos that were by artists and bands such as The Script and Kelly Clarkson who are signed bands and artists. This enabled us to distinguish the techniques we could use within our music video; in order to present that we had undertook a lot of research and had used it as our foundation level, therefore in our presentation we had shown how important it was to us and how it had helped us. We also had completed another analysis which was based upon existing bands and artist’s websites, from this we were able to understand that having developed a specific atmosphere it enabled the reader sustain what the artist is like. It also allows the reader to develop some understanding of the artist’s personality.

Due to online technology being a common way to distribute and encourage people in society consume music or other media content today, the process of trying to approach our audience became easier. With having all of our work technically based it was easier for us however it is also an up to date way to target our audience. With having a blog, it is encouraging as anyone is able to access the blog and there does not have to be a specific logging in identification.