Digipak Cover Research: Alicia Keys

Alicia Keys is an example of the R&B genre. This cd cover shows the typicality of this genre as she is dressed in expensive clothing, jewellery and the piture on the cd cover is of her looking very attraactive. Which is what most R&B artists try to show on their cd covers. The font of the song list is more serious to Mika's. It suggests that the songs are about more emotive themes, such as love/despair, which a lot of them are. The overall effext of this cd cover shows that Alicia Keys is a serious artist with a talented voice who takes her music career seriously and sings about powerful themes so people (target audience) in similar situations  can relate to, instead of someone like Mika who chooses to take himself not as seriously, singing for fun and more about the fun things in life, not the problems people often come across.

Digipak cover Research: Mika

In my eyes, Mika is the opitomy of the pop genre which is why this cd cover is the perfect example of the conventions of pop: There are bright colours, a picture of the artist, and his name in big, outstanding letters. This attracts attention from the target audience and shows that Mika is a bright, loud, singular artist, which is shown in his music and therefore on the digipak. The song list is written in a child-like font which relates to the age ranges of Mika's target audience, also this font shows the songs' simplicities and fun style, showing Mika's carefree attidude, which may reflect on his audience making them feel good when listening to his songs.

Website analysis: Oasis

As Oasis have now split up, on their website homepage they have up to date pictures and clips from YouTube and Vevo advertising their new cd: time flies-1994-2009 which shows their image: Indie. They, like Beyonce have a clothing line and show this on the front page of their website. However, it seems to be mainly t-shits which represents the typical indie style: Jeans and band t-shirts. Also, when you click on this you can buy the t-shirts straight away, off their official website which makes it easier for fans to access, making it more likely that the clothes will sell. There is also a gallery of the pictures of Oasis from their live performances and photo shoots over the years which also shows fans their style and personal image. Unlike Beyonce's website, there isn't a song playing straight away when the homepage opens, however there is a link showing lots of their videos which you can watch/listen to while searching through the site. There is also a chance to be a member of the Oasis site as there is a login box on the left hand side. I believe this is a strength as it gives the fans the chance to be more in tune with the artist, especially now they've split up. This website attracts Oasis' target audience by being showing their music, live gig opportunities; which is what they specialise in, and awards won. The only adverstisements are for Oasis' t-shirts which you can buy through their website. Most of their fans are only interested in the artist themselves, not the clothes they wear: An indie's reputation specifies on the music that is written and performed, therefore attending music festivals, live gigs etc.

Website analysis: Beyonce

When you first click on Beyonce's website, her songs begin to play in some sort of shuffle which introduces herself and her music straight away without anyone having to go on any of the other pages to search for this, also if you stay on the homepage for long enough then you begin to hear the different types of songs she sings: R&B, pop and love songs. The homepage  has numerous pictures of Beyonce which you can click on to see more if you're interested. There pictures show her up to date style and classic presence, also the colours (a lot of black and white) and style of the layout of the home page show this. Further down the page, there is a poll asking which song people preffererd at a live concert she performed at in Las Vegas. She also has pictures of her clothing line on the homepage which you can click on to see more; this advertises her as a designer and showcases her clothes to anyone who goes onto her website: This first page also includes Beyonce's latest fragrance: Heat. It is shown to get more publicity and to make people aware of the fact that Beyonce has yet another perfume, which could lead on to them buying it after being curoius to what it smells like. Throughout this first page, she advertises everything she is included in, and shows that her talents don't just stop at singing.The techniques that are used to target Beyonce's audience are that the page shows her modern style. Also the advertisements that are on here would appeal as they are stereotypically young items (perfume and fashion).

Website Anlysis & Research - Travie Mccoy

The layout of Travie Mccoy’s website follows the same conventions of The Scripts website, however it appears that the colours that have been used for this web are bright and eye catching. The web doesn’t have much writing like the other website as the images do the “talking”. However the products that have been designed according to Travie Mccoy are promoted and advertised in a large selection. The font of the writing i.e. the trademark of the artist and the subheadings are similar to the trademark title. The main image of the artist is presented differently to how it is presented on The Scripts website, as with The Script the images are presented within a slide show, however on the Travie Mccoy’s website there is one image. The image also conveys the passion he has for music although it also portrays how music makes him happy. The web promotes websites in the same way and offers opportunities of listening and also buying music. However the websites are promoted at the bottom of the website. Although the information is provided similarly the layouts differentiate.

Website Anlysis & Research - The Script

Looking at the website of The Script, as you click onto the site on the search engine Google, you find that you are presented to a strap line of the band’s name, and there are also a selection of images of the band that have been used for the album. There are a selection of images, some which convey live performances, and also some which have been taken during a photo shoot. The images of the live performances, allow the audience to understand the passion the band has for the music they produce and conveys the hard work and motivation. With the pictures that present them all together when they are performing they portray the support they have for one another as a band. With their being a selection of music that you are able to listen to when opening the site, it supports the “vibe” of them being an Indie Rock band, and also the beige, stony, colours convey the representation of the band, and the trademark of the band also enables this. Media technology is used several ways to show how new technology can be used, for example the image of the album is supported by hyperlinks of the sites where it can be purchased from, example such as iTunes, Amazon, HMV are given. There are also videos of them performing live and videos of them generally allowing the audience to understand their personalities in depth. Social network sites such as Facebook, Twitter, and MySpace are also promoted so that people in society are able to keep up with the band and what they’re doing. The writing supports the image of the band as there is a being stony colour, however there is little writing as the images do all the “talking”. The fonts of the titles are normal however the subheadings are written in capital letters to convey the importance and are in a beige colour. The band is made the centre of attention as all the information is based and supported by images and videos. The target audience for this band is considered as there isn’t much writing; people are more interested within the images opposed to the writing, having too much writing with images can be off putting and not engaging. There are also advertisements of live dates of performance of the band and promotion of shops where their products can be purchased from.

Album Cover Analysis & Research - Travie Mccoy

 

With looking at the album cover of Travie Mccoy, who is also considered to produce indie rock music, his album differs from The Script’s album, as the cover is based upon music instruments, such as the base and is also shaped into a parachute. There is an image of a “cartoon man” within the foreground who is attached to the parachute and is landing with the music attached to him. When looking at this different messages can be conveyed, in my opinion when I first took a look at this cover it appears that the little “cartoon man” is bringing down the music with him, and it is showing that music is given by god? The parachute is attached to a CD player, showing that music means everything to the person and should mean everything to the world. The background image of the sky is presented dark and black and white, portraying an uncomfortable atmosphere however the colours from the instruments and also the artists name allow the CD cover to appear more eye catching and unique. With using this style it allows the CD cover to appear more stylistic and different. The dress style of the little “cartoon man” is very RnB style, as he is wearing pink sneakers and a pink cap, with jeans and a jacket. This could have been done to represent that it maybe Travie Mccoy himself.

Album Cover Analysis & Research - The Script

With looking at the front cover of the Scripts new album, Silence & Faith, you get the sudden feeling of what the songs within the album are about. With firstly looking at the picture, of the two hands holding each other, and also the representation of how the skin colours are different from one another, you feel the unity. As it allows you to jump to conclusions, of why this has been done. When I first looked at it, it came to mind that this may have been to done to represent friendship and to encourage that we all are one, no matter what race we are. However other people may have different opinions, depending on their personality. The cover is presented with the bands “trademark” which is the same on the other albums, for example on the image next to it of their past album.  The cover has a fragile look to it, almost as if the cover has been screwed up as there are lines on the cover where the folds have been made. There isn’t much writing on the album either conveying that the image does all of the “talking”. The colour and style of the “beige” and “stony” colour has been developed throughout the image of the band and also has been developed through the album.  With there not being a picture of the band on the front cover, it alludes that everything isn’t about them, and also considers that their audience has been considered. However if you look at a band such as JLS their album has images of them as a group and the booklet has a considerable amount of photos. When I first took a glance at the album cover it didn’t appear eye catching however when you analyse it in depth, it conveys a subtle message, that the problems in society are important. This encourages you to be more open when thinking opposed to narrow.





Practice Test Shots

This is an exercise that out media teacher gave us to practice our camera skills. We went to Wollaton Park (Our shoot location) to practice our Camera angles and shot types that we are hoping to use in our music video. We used one of our group members to lip sync the lyrics of the song to her mouth movements. This exercise helped us eliminate possible shots that didn't looks too great and helped us choose shots to use in our music video that we thought looked good.

Written Storyboard + Video Storyboard

This is the written storyboard we completed. It tells us exactly what shot to do according to the song's lyrics, and the time to do it so that it fits the soundtrack. We wrote at the side of this sheet exactly what will happen in each shot and made sure that none of the shots we plan to take are longer than 4 or 5 seconds. This prevents the video from being tedious; showing a variety of shots throughout our music video. Also, we put what types of angles and movement we will be showing on this sheet. For most of the shots there will be no movement/angles as still shots allow us to vary each one without making consecutive shots look too different and breaking continuity. However, there are some high/low angles to show power/insignificance. We have about 70 shots overall, each one different to show different things, making our video stand out and be interesting.

Existing Videos Analysis

In lesson we had to do some analysis on existing music videos that the other students from the past years have done. From this we achieved knowledge of what we thought would be good and bad for our music video.
We were shown several videos, of which some were good and some were bad. We were asked to score them individually and after we were told the actual grades they received, this enabled us to understand what the teachers require and what expectations we are required to fill.
The sheet below (the clear one) is a sheet that we were given advising us how we should mark the work and also it had certain requirements that the videos had to fulfill so that they could earn them points. This again was a fortunate opportunity for us as we knew what the exact requirements were.
This was beneficial for us as now we are able to have some understanding of what will be appropriate and inappropriate for the music video we produce.

Costume idea

To make our music video and the mise-en-scene within it differ from a typical, real life romance, i think a black dress would be more relevant. Also, not to concentrate fully on basing our idea on the fairytale Cinderella: our song is much more dark and sinister, therefore to using a white dress wouldn't correspond with the mood and lyrics of the song. The actress Laura who we hope to include as in our video, has a dress which she wore for her school prom, similar to the one we are looking for. This would not only save us money, but would be a definate fit for our actress. Preventing us from having to alter it therefore taking up more valuable filming time.

Representation & Mise en scene

Mise en Scene & Representation
With developing a new idea of using the Cinderella theme, we have discussed several aspects concerning the costumes and props we would like to use within the music video. As the narrative story that we are going to use involves a cliché we have decided to make the song appear unique by beginning the music video on a positive note however ending it on an negative note. To do this we have decided that it would be best if at the beginning Christina wears a white "Cinderella" outfit, although towards the end of the music video her ball gown

has the same style but changes to a dull colour, black for instance. To enable the audience to understand the atmosphere of the music video we have also taken in consideration that it may be a good idea to change the lighting when the story begins to deteriorate, for example turning it into black and white. With doing this it'll allow the atmosphere appear more realistic and will enable the audience to feel the uneasiness. Here are some examples below of the ball gown that we think may be appropriate to use:

This would be the style that we would prefer for Christina's ball gown to be
like, it doesn't follow the typical conventions of a "Cinderella" video enabling it to stand out and appear eye - catching towards our chosen audience. If we were to have a blue dress, it wouldn't meet the needs of our specific target audience, and may appear a duplicate. A dress which is similar to this would be appropriate for our music video, it is simple yet quite flamboyant therefore it'll enable Christina stand out. As said before we thought it would be a good idea to represent the change of atmosphere and mood by changing Christina's dress, if possible it'll be ideal to possibly have the same dress although in black.
We have also taken in consideration other props that we thought may be ideal to use for example the use of a "glass slipper" within the Cinderella film, in our case it may be appropriate to modernise the idea and not make it all inter textually based by using a shoe from a pair of high heels something like this picture below may be something ideal:

 It is also important to take in the dress style for "prince charming" the boy that Christina falls in love with and doesn't realise that everything is going to end with a heartbreak, although we have developed the theme of Cinderella, to keep the music video a bit update, Sharonthought it would be ideal to keep the dress style for the male actor abit more up to date, it may be better if he was dressed in a Black suit ( blazer and trousers with a white shirt and black tie) having "prince charming" dressed in a blue outfit may be too of putting. To develop this image something like the image below may be suitable:

Setting & Representation

The setting of the music video is going to be a similar setting to what is used in the Cinderella film of a castle. We have decided that Wollaton Hall may be one of our decisions however if we want to continue using this location we will ask permission and will upload a letter of confirmation or upload a general post. With using this location it'll fit in with the style of the Cinderella theme yet also will add to the flamboyant characteristics.

Taking in considration the carriage picture drawn below we took in consideration of an idea of using a car in which Christina can travel in to the hall to make it appear that she is attending the "ball".

Representation of Scenes:

In relation to the lighting within the mise en scene we thought it would be a good idea to develop the atmosphere by using different lighting in different sections of the music video so that you visually see the atmosphere becoming tense. Here are some examples of images below:

Although these images do not correspond with what we're doing within our music video they allow you to understand visually the different emotions that the images express. With looking at "healthy" image where the tree has colour, the image appears more eye catching and allows the audience to be diverted towards the first image than the second. Within the second image the dull horrible tone conveys that there is something wrong for the image to have gone this colour. This ideology is what we would like to adapt to our music video. We hope this information that has provided has given you a better insight of what we would hope to achieve.

Cinderella Idea Possible Development

Well to continue the development of the Cinderella idea, we have come up with an interesting narrative. First of all we though that we could try and make the introduction of our music video match scene in which Cinderella and Prince Charming dance with one another at the ball in the castle. To do this we thought we could match the beginning camera shots in our music video with the same shots from the original Disney Cinderella film (Create a shot by shot mini remake.) This could allow us to make the music video actually seem like the Cinderella narrative. To further the illusion that the intro to the music video is actually the Cinderella story, we should use a similar style costume for Cinderella and the Prince to wear as the ones in the actual film (Dress, Suit, Glass Slippers, etc... Also, we though of setting the location in a ballroom hall (Such as Wolaton Hall.) We also want to make the lighting and colours on screen as bright and joyful as possible to represent the happiness and 'love' Cinderella is going through. This would allow the location in our music video to be as elegant and almost as fairytale-like as the real CInderella castle. 

Obviously our idea is not to copy the Cinderella narrative but to initially make the audience aware that before the music starts, that the music video is going to be about Cinderella. This will fool the audience into thinking the music video will be about 'happy ever after' fairytales. However, we plan to surprise the audience by making the fairy tale sinister and dark! Using intertextual references (Dresses, glass slippers, etc) we can give the music video a definitive theme that relates to an older media text from 1950.

After we have made the audience aware that the music video is going to be based around the Cinderella story, we will start the music... This will trigger Prince Charming stabbing Cinderella in the chest and riper her heart from her body! This will completely take the audience by surprise, but also appeal to them as we are targeting emo/indie/goth audiences. The normal Cinderella story would not appeal to this target audience as that film is targeted at children. However, almost everyone has either seen Disney's Cinderella or herd of the fairytale at least in one moment of their lives. This means that the audience will take an interest in the music video initially, then become even more interested as it starts to appeal to their social group, due to the new sinister and dark twist we plan to add...

As we have said before, when Cinderella is stabbed and her heart is taken from her, the lighting and colour of the screen will suddenly turn dark and transform to black and white. This will symbolise Cinderella's loss of her heart and love. It will represent the sadness and emptiness she is now experiencing... Blood will run down from her chest and onto her dress as she is left alone... Wondering and staggering out of the Ballroom and outside down the steps of the building. Cinderella could perhaps loose one of her glass slippers on the building's steps to show yet another textual reference to the original Disney film. However, this time the glass slipper could have blood on it to further the sinister idea we have though of!

After Cinderella has made it down the stairs, she could wonder into the woods outside of the castle-like building and fall onto the muddy, wet ground. She could be struggling to carry on due to her injury's and her lack of heart. Her dress will be turning red and grown from all the mud and blood. This will be rather shocking as Cinderella's dress is a huge icon that represents not only her as a character, but it symbolises the magic that the fairy god mother uses to make her dreams come true. To see the dress in such a state, really shows the loss of heart and the broken dreams...

During Cinderella's struggle in the wood, we will cut to CInderella performing the song to the camera in the woods, in an isolated room preparing for the ball and the dance itself... etc... We still need to develop this idea into a step outline to get an idea of what shots and locations to use in each chorus and verse... So bare with us and that'll be up soon!

One example that has been successful at turning fairytale stories into darker and more sinister media texts is the recent Alice In Wonderland film, directed by Tim Burton in 2010. Alice in wonderland is almost a remake/sequel to the original Disney movie in 1953. In true Tim Burton fashion, he was able to transform the innocent classic fairytale/novel into a more evil and darker story that appealed and targeted an older audience to the original film. The new target audience for the new Alice In Wonderland movie are males and females aged 12-25, which is a similar target audience to what we are targeting. Also the more likely social groups to watch Tim Burtons films are emo/indie/goths, as Tim Burtons style is suited to these kind of demographic groups (dark, bizarre, sinister and unusual.)

Pitch Part II

Pitch Part I

New Possible Idea (Cinderella/Fairytale)

Well after taking in the class and teacher feedback and analysing the results, we decided to look at more darker and more sinister music videos to influence ideas about how to make our music video much more heavier and much more gothic/emo like to correspond more with our chosen song 'Jar of Hearts.'

Now, we know... Cinderella is not very 'Sinister' and 'Dark' story... However! We have come up with one possible idea that we quite like the sound of! :)

Well our idea is to use intertextual references to the Disney film Cinderella by recreating the story and using part of the films narrative within our music video. However, we plan to change this 'happy ever after' fairytale and turn it into something completely different!

We plan to make a sinister version of the Cinderella scene, when Cinderella is  dancing with Prince Charming at the ball in the palace. This scene takes place when both characters are singing the song famous song, 'So This is Love.' Here is a brief clip from the film, showing the couple dancing together.

Using ideas we have been influenced by 'Kelly Clarkson - Behind These Hazel Eyes' we thought that we could start our music video off by first having shots of  Cinderella and Prince Charming dancing together, like in the original Disney movie... The lighting would be bright and warm. The colours would be orange, yellow and positive. The costume and location would also be very merry and fairytale-like (Ballroom, Ball Gown, Suit, Dancing, etc...) 

However, this happiness and fairytale-like scene will all change! During the dance, the prince should take out a knife and stab Cinderella in the chest, removing her heart. The lighting would then instantly (Like Kelly Clarkson - Behind These Hazel Eyes) become dark, grey and depressing. The colour should also change to black and white (Like Evanescence - My Immortal) to represent how Cinderella is now feeling now Prince Charming has taken her heart! 

Cinderella will start to stager/crawl out of the Ball Room, down the stairs and outside (All the while bleeding from her chest onto her ball gown.) As she is doing this her dress will become much more bloodier, dirtier and ruined... Symbolising her loss of emotion and especially her heart. The music video will now focus on Cinderella and her reflection on her fairytale belief on life. The clips could possibly be mixed with her performing to the camera (current moment) and cut to her memories of her fairytale life to show how she has learnt how life really is! The song and music video could represent how she has learnt that life does not always end happily ever after!!! < We could use intertextual referencing to make the audience aware that the music video is a post modern take on the Disney film 'Cinderella.' This could be achieved by using similar shots to the original film, using similar locations and props, etc... (Ballroom, Glass slipper,  Ball gown, etc...)

This is only a rough idea we have come up with, it does need a lot more development, as we have only really figured out the start of it! However, we will keep thinking of other ideas whilst trying to improve this one, to see if we can create the best idea possible. 

Evanescence - My Immortal

This song is called 'My Immortal' by 'Evanescence.' We thought we would research further into more sinister  and darker music videos to give us ideas of how to make our own music video much more suited to our chosen song.

This video's narrative isn't as sinister as 'Kelly Clarkson - Behind These Hazel Eyes,' however the mood that the music video creates due to the black and white effect used helps distinguish that the song and music video are in the love, depressing, gothic genre. The use of black and white in this music video represents how depressed and upset the lead singer Amy Lee is feeling. The colour and lighting in this music video shows how plain and emotionless she is feeling now she is heartbroken.

The white colours used in this music video are also very vivid when the singer is performing solo to the camera.  Whilst Amy Lee is singing in some of the music video's shots, she is completely isolated in abandoned locations to represent her singing and expressing herself in her own mind. The locations are perhaps places she escapes to inside of her head when feeling so confused, upset and depressed. 

The use of black and white colours could be used in our music video to create a similar mood to correspond well with our song. We could also try and include the idea of having Christina Perri in isolated, white locations while she is performing to the camera to try and create the same mental imagery created in this music video.

Kelly Clarkson - Behind These Hazel Eyes

As we have stated before, our teacher and class thought we should make our music video correspond with the song more by making the music video more sinister and dark, as they though the original idea was to light to go with the song itself! This is 'Kelly Clarkson's' song 'Behind These Hazel Eyes.'

We could possibly base our music video around this music video and its conventions due to the darkness and eerie mood set within the mise-en-scene and the narrative. The use of the dark and decayed locations really adds a gothic and emotional tone to the music video. 

The costume was especially significant to the music video as the wedding dress itself is an iconic image that associated with love, marriage and happiness. To see such a beautiful and meaningful dress being ruined by the dirt, water and forest suggests that the love inside her heart is going through the same as the wedding dress. 

The way in which the start of the music video is brightly lit and sets a really positive mood, that shows how happy Kelly Clarkson was before she got jilted at the alter. Then as her heart is broken, the lights are suddenly dimmed and the dark, depressing mood engulfs the screen, which reflect the characters emotions and correspond well with the song lyrics themselves. 

Song Analysis

The artist that we have chosen is an unsigned artist, who has
a small number of a fan base, and no existing music videos.
Our aims is to involve a variation of shots therefore we
have chosen to allow the shots to lasts for around 4 seconds.
The locations vary from interior to exterior, and fast pace, therefore
the video doesn't appear boring. We are using techniques such as a
black and white effect so that the atmosphere suits the narrative stroy.
We are also using the colour Red to symbolise the love.

Pitch Feedback

In the previous lesson we had at college, our group presented our pitch to the class. The video should be uploaded shortly... However this is the feedback we got from our class and our teacher after our pitch. The feedback states that our idea was too light for such a dark song. Our teacher suggested that we should change our idea to make it more sinister and more like 'Evanescence' or 'Kelly Clarkson.'

The class also suggested that our idea was too complex to pull off due to the special effects we were hoping to include in our video. They though that the idea of Christina removing herself from her own memories would be a bad idea and too hard to carry out at our abilities.

So now we need to research some of 'Evanescence' and 'Kelly Clarkson' music videos to see how we can use there conventions within our music video to make our music video correspond with typical conventions of the love/emo/gothic genre... So after this we will post some examples of their music videos!

More about the Music video

The aim of this song in comparison to our music video and

narrative story is to convey that Christine is Independent

and can move on and let go of the past, the purpose is to

portray that decision making is not always easy and that it

is a matter of following what your heart is telling you, or what

you're thinking. The artist is reflecting back to "a break up" that

happened in the past with her ex boyfriend and is conveying to

the audience her sorrow and heartbreak. You maybe thinking

that it maybe too typical however we have attempted to make our

idea unique by using a "jar of hearts" as a prop, in which Chrisitine's

 ex boyfriend collects the hearts of the girls that he is using.

The theme is love and romance however the atmosphere begins with

being dull and uncomfortable, to bright and normal as she is able to

let go.

Introducing...

Artist-Christina Perri: She is an unsigned artist as she hasn't released any videos. She in fact has her own blog which she writes on and updates regularly. On her blog she tells us why she wrote the song which there is a screen-grab of on another post. 

Song-Jar of hearts

We chose to do this song as we will be able to create a good conceptual/narrative music video, due to the song’s lyrics.

Our video is influenced by other existing music videos such as 'Evanesence's My immortal' and other songs from this particular artist. It is shown below through Ashley's textual analysis grid.

This song is very dark and sinister, so we want to portray this aspect through the mise-en-scene especially, as we think we have the capability to challenge some of the conventions of this particular genre of music.

We plan to promote the artist to our target audience (16-25 year old females) by creating a poster, putting the video on youtube, numerous social networking sites, CD cover, a website and obviously; a blog. We believe this will attract their attention as they are at that stereotypical age to use things such as facebook and youtube.

Rough Step Outline

This is the rough step outline sheet we completed in our group work gathering to give us an idea of the scenes will look like and include at different parts of the song.

We decided that the songs verses should be scenes of the singer in a white room alone. This will be the performance part of the music video. When she is alone in the room she will be singing the lyrics while acting. She will be looking through photos and albums of her past (The photos could be moving like in Harry Potter) while she is upset. As the verses continue she will destroy the photos and even walk into her memories and take herself away from the 'player' character. This will be done by using camera tricks and character doubles.

Also each chorus will represent a different relationship the 'player' character has with various different women. Staring off with the 1st chorus being about Christina's relationship and memories with the boy. Then moving on to a different girl in the 2nd chorus and a 3rd girl in the 3rd chorus. The change is girls throughout the different choruses will show how the 'player' is collecting all the girls hearts.

This will also be symbolised by having a jar with the male 'player' character while he is with the different girl to show he is collecting their hearts. This also corresponds with the songs lyrics. The jar will become fuller and fuller as the music video progresses. The final chorus will show Christina realising that she is better off without her ex as he will only hurt her again. To show she has gotten over him, she will walk into her memory and take the jar of hearts from him. By taking her heart back she is showing her strength and independence.

The outro will consist of her possibly closing the front door or even the photo album as she is repeating the lines 'Who do you think you are' to show she has fully beaten the 'player' character.

Lyrics

These lyrics tell a story about a boy meeting a girl, the boy breaking girl's heart then that boy going on to break other girls' hearts. She says how he won't "Get to get me back" in the end and she conveys throughout the song how she has gotten over him and how he will never get her back as he hurt her in the relationship before and she's not stupid enough to go back to that and get hurt all over again. zWe hope to show this narrative through our music video by telling a similar story but with a twist to make it more interesting and not a typical narrative video: "boy meets girl, they fall in love, break up, then get back together."

Target Audience

As a group we decided to make our Target Audience 16-25 year old females. However, as all people experience love and relationships throughout their lives it could be enjoyed by either gender and people older than this. This song can be easily related to by any one of these people, yet we thought mainly if would benefit the females aged 16-25. 

We thought that the working and middle class will be able to relate and would be more likely to listen to/watch the music video as stereotypically they aren't as close with their partners as they can afford to give eachother everything needed, however middle and especially working class people are closer as they often have to save money for one off occasions (birthdays/christmases). Also, they are literally closer within their families as they are less wealthy, therefore live in a smaller houses than the upper class. The sub-cultures we aim to target are indie/emos. The actual artist 'Christina Perri' has a indie/emo style herself, so we hope to prouduce a video in her honour by basing the mise-en-scene on her style. :) 

Music Video Narrative Ideas

In all of the verses in the song, the screen will display the singer alone in a white room sitting at her dressing table looking through photos and albums. She is expressing her anger towards her ex-boyfriend whilst he is ‘playing’ two other girls. The choruses will show the 'player' ex-boyfriend dating a different girl in each chorus as it is played.

He will have a jar of hearts with him when seen with these girls to show he is collecting their hearts. This will represent amount of different hearts that the 'player' is collecting. The singer then becomes stronger and realizes not to let him break her heart again during the last chorus. She will walk into her memories and removes herself from them to erase the memories.

This music video will fill 4:08 minutes of screen time by making the video narrative based but also there will be cross cuts of both the performance of the singer singing in the white room and narrative. This will not be another boring, typical heartbreaking love song as we plan to use hearts in jars (as a prop) to symbolize the girls losing their hearts and the boy collecting them with other unusual aspects.

The theme of this music video is heartbreak and romance. In the beginning the artist is upset and angry as her heart has been stolen. Towards the end she becomes strong and independent and realizes she doesn’t need him anymore as he will only cause more heartbreak and takes her heart back!!! </3

Conventions

The conventions in our music video will correspond and contrast with typical 'Love' genre music videos. The typical genre conventions of our chosen music video includes: Boy gets girl; boy looses girl; boy gets girl back. However within our music video: Boy takes girls heart; boy takes another girls hearts; boy take syet anouther girls hearts; first girl gets her heart back.

Music videos differentiate themselves to other TV texts by having: a large range of shots-lasting 4 seconds ; large number of locations and fast pace editing. Music videos, unlike other TV texts make the audience aware that the music video is actually what it seems, not a TV text that is using continuity editing to represent reality.



The artist we have chosen is an unsigned artist, with a small fan base and a small collection of songs. Our production has been influenced by Evanescence’s ‘My immortal’ as it is also a love song and it is in black and white which we hope to include in our video. We hope to make our music video correspond with existing examples of our genre by using: Slow pace editing; black and white colours; red to symbolize love to relate to the atmosphere within the music video and genre.

'Jar of Hearts' - The Meaning Behind It!!!

This is a screen shot taken from Christina Perri's official website. This post is actually from her very own blog, in response to her fans requesting the piano chords for her song 'Jar of Hearts.' We don't need the songs piano cords for our music video, however her post that she submitted shows her reason for writing the song in the first place and it even tells us what the song actually means! This is a huge help to our group as we could incorporate the songs meaning and place it in our very own music video!!!

Here is the URL to the webpage we took the image from:

 http://www.christinaperri.com/blog/p/10/

Requesting Permission To Use 'Jar of Hearts'

Just a quick post to show you guys the e-mail we sent to Christina Perri to ask permission to use her song 'Jar of Hearts.' We hope to hear from her soon, then we can post the reply we get from her... We hope she says yes!!! She seemed quite easy to get a hold of, and we've herd she does respond to e-mail and comments etc as she loves her fans. We'll keep you updated with the reply ASAP!!! :)

Christina Perri - Jar of Hearts

Well I just realised that we haven't even posted a sample of Christina Perris song here on the blog... So i have decided to post 'Jar of Hearts' for you guys to have a listen to! This song would make such a great narrative based music video as the lyrics and mood could be matched visually. However, we must also think of unique ideas to stand out from typical love genre songs to eliminate the risk of creating yet another boring, lovey dovey music video...

Ashley's Textual Analysis Grid

For my textual analysis work i decided to analyse on of Kelly Clarkson's greatest hits 'Because of You.' The reason i chose to analyse this song is that because it fits into the same genre (Love Narrative) as the song we have chosen to create our music video for. I though that i could study the techniques used in this love song to see if we could incorporate any of them in our own work. This would help us create an effective love narrative music video as it would correspond with love music video conventions.

I liked the way in which Kelly Clarkson walks through the scenes of the past whilst singing. I think that we could use this technique within our music video to create a similar feeling. I also would like to incorporate how the colours in the mise-en-scene are dull when the song and video are in sad moments in the narrative, then when they become bright during the happier narrative sections.