When you first click on Beyonce's website, her songs begin to play in some sort of shuffle which introduces herself and her music straight away without anyone having to go on any of the other pages to search for this, also if you stay on the homepage for long enough then you begin to hear the different types of songs she sings: R&B, pop and love songs. The homepage has numerous pictures of Beyonce which you can click on to see more if you're interested. There pictures show her up to date style and classic presence, also the colours (a lot of black and white) and style of the layout of the home page show this. Further down the page, there is a poll asking which song people preffererd at a live concert she performed at in Las Vegas. She also has pictures of her clothing line on the homepage which you can click on to see more; this advertises her as a designer and showcases her clothes to anyone who goes onto her website: This first page also includes Beyonce's latest fragrance: Heat. It is shown to get more publicity and to make people aware of the fact that Beyonce has yet another perfume, which could lead on to them buying it after being curoius to what it smells like. Throughout this first page, she advertises everything she is included in, and shows that her talents don't just stop at singing.The techniques that are used to target Beyonce's audience are that the page shows her modern style. Also the advertisements that are on here would appeal as they are stereotypically young items (perfume and fashion).
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