Website Anlysis & Research - The Script

Looking at the website of The Script, as you click onto the site on the search engine Google, you find that you are presented to a strap line of the band’s name, and there are also a selection of images of the band that have been used for the album. There are a selection of images, some which convey live performances, and also some which have been taken during a photo shoot. The images of the live performances, allow the audience to understand the passion the band has for the music they produce and conveys the hard work and motivation. With the pictures that present them all together when they are performing they portray the support they have for one another as a band. With their being a selection of music that you are able to listen to when opening the site, it supports the “vibe” of them being an Indie Rock band, and also the beige, stony, colours convey the representation of the band, and the trademark of the band also enables this. Media technology is used several ways to show how new technology can be used, for example the image of the album is supported by hyperlinks of the sites where it can be purchased from, example such as iTunes, Amazon, HMV are given. There are also videos of them performing live and videos of them generally allowing the audience to understand their personalities in depth. Social network sites such as Facebook, Twitter, and MySpace are also promoted so that people in society are able to keep up with the band and what they’re doing. The writing supports the image of the band as there is a being stony colour, however there is little writing as the images do all the “talking”. The fonts of the titles are normal however the subheadings are written in capital letters to convey the importance and are in a beige colour. The band is made the centre of attention as all the information is based and supported by images and videos. The target audience for this band is considered as there isn’t much writing; people are more interested within the images opposed to the writing, having too much writing with images can be off putting and not engaging. There are also advertisements of live dates of performance of the band and promotion of shops where their products can be purchased from.