Target Audience

As a group we decided to make our Target Audience 16-25 year old females. However, as all people experience love and relationships throughout their lives it could be enjoyed by either gender and people older than this. This song can be easily related to by any one of these people, yet we thought mainly if would benefit the females aged 16-25. 

We thought that the working and middle class will be able to relate and would be more likely to listen to/watch the music video as stereotypically they aren't as close with their partners as they can afford to give eachother everything needed, however middle and especially working class people are closer as they often have to save money for one off occasions (birthdays/christmases). Also, they are literally closer within their families as they are less wealthy, therefore live in a smaller houses than the upper class. The sub-cultures we aim to target are indie/emos. The actual artist 'Christina Perri' has a indie/emo style herself, so we hope to prouduce a video in her honour by basing the mise-en-scene on her style. :)